Eve is the founder of Baba+Boo, a brand of reusable nappies and online planet-friendly baby store.
I am chief everything officer. I design our products, run our website and our social media platforms. I am married with two children, a boy aged 10 and a girl who was born 14 but is just still only 8.
Before I had children I was a senior buyer at a procurement company. I loved it but it was really full-on. I realised quite soon after I had my son that I wasn’t going to make it work being a mum and carry on with the hours I did. The company was really young and I was the first to have a baby, so there was not going to be much flexibility. When I found out I was pregnant with my daughter while still on maternity leave, it was the decider. It turned out I was made redundant so it worked out ok, as I got a decent package that gave me a little financial breather to decide what I wanted to do.
I have worked since I being 14, so not working and being at home was a shock to my system. I threw myself into being a mum but needed something for me. I wanted to be around the children growing up, so decided to have a go at starting a little business. My husband was all for it, he knew that I wanted to be with the children and supported me while I got the business started.
No day or week is the same. In my ideal day, I get up early and have a brew before the house awakes which is the best start. Then it is making breakfasts and getting the children off to school. 3 days a week, I go to a gym class. I love them, really gives me focus and I usually get more work done after I have done them in the morning.
As I do most things within the business, I usually have set days to do certain jobs such a product development, social media and so on. This doesn’t always pan out but I like to have a plan.
I pick the kids up and we usually have something on – guitar lessons, football, gymnastics – so I am ferrying around after school. Then it’s tea, homework, reading and bedtime. I am usually exhausted before the kids go to bed but as soon as they are asleep, I get a second wind. I’ll usually spend a couple of hours working before I go to bed. I am always usually in the middle of something at 3pm, there are never enough hours in the day.
My children love what I do. They help pack orders in the school holidays and always help me pick prints for our new collection. My son is really interested in the planet and animals, so he loves that my business is helping leave a better planet for his generation.
When they were smaller, they used to come and shut my laptop. That was really hard but I had to squeeze every last drop of work out of every minute. It is so much easier now they are bigger.
Being able to work around my family and the flexibility it brings. I love that I have been around them since they were babies. I can also work when I choose to work, so if I am not feeling it that day, I can take the day off and make up for it at weekend or when it suits me.
I am never off. Holidays are really hard to manage and I never switch off completely. You have to live and breathe your business and it is hard work. Many times, I have wanted to pack in and get a job but the grass isn’t always greener.
People think running a business is so daunting and impossible. It really isn’t, as long as it is something you feel passionate about. There is so much help and support out there for start-ups. It is hard work but being in control of your own family’s time is the best feeling, it is worth it. It just takes a spark sometimes.